Theme Shaper

    Styling Themes for Gutenberg
    What we learned by developing three themes with Gutenberg in mind.

    Lodestar Launches
    Lodestar is now launched on WordPress.org. Designed by Mel Choyce and developed by Laurel Fulford, Lodestar is a precursor to Twenty Seventeen, and you’ll see echoes of that default theme throughout, starting with its multi-panel front-page layout. A filterable portfolio section is available through Jetpack, along with a stylish testimonials page. Mel shares […]

    Studying TextBook
    We’re pleased to announce the launch of TextBook in the WordPress.org directory. Created by Allan Cole, TextBook helps schools, colleges, and other non-profit organizations to distribute and archive information in an easy way. Supported by Jetpack, it includes a Featured Content area for highlighting key posts or pages, a social menu, and Testimonials, ideal […]

    The Promise of Gutenberg: Themes as More Design, Less Baggage
    Gutenberg promises the vision you have takes shape in the editor, instead of something you can't see. Why's that so powerful?

    Themes are Mission Control
    When we think of space flight, we often think of the thing that gets us there: the shuttle, module or rockets that take us out of this world. However, in the early days of space flight programs at NASA, one man realized how important control from the ground would be to quickly evolving missions. Christopher … Continue reading "Themes are Mission Control […]

    Balancing Options vs. Overload
    On WordPress.com, one thing we’ve been focusing on is making themes that just work. It’s a bit of a balancing act; it’s very tempting to allow customers to control every aspect of their theme, because it seems like the simplest way to give them what they want. That idea may sound great to customers, but … Continue reading "Balancing Options vs. Overload […]

    The Next Chapter for Themes
    Every few months I read a post about how the WordPress theme business has shrunk. The authors always reach a similar conclusion. Sales have dwindled. Competition has increased. Putting food on the table, finding a niche and standing out is near impossible. It may not be so impossible though. With a new editing interface on … Continue reading "The Next C […]

    The Developer’s Guide to Supporting Your Themes
    At this year’s WordCamp Europe, some members of the WordPress.org support team brainstormed how we might be able to share support skills and strategies with the broader WordPress community. We decided to offer some workshops to share support knowledge, and the first one –  by yours truly – has been announced. Details are below. Hope … Continue reading " […]

    The Future of Underscores and A New Committer
    The title may strike you as a bit ominous, but fear not. Underscores, our popular starter theme for WordPress theme development, isn’t going anywhere. As we continue to push for consistency in themes and imagine what they might become with Gutenberg, we’re bringing our attention back to Underscores. 🚀 For the last year and a half, we’ve … Continue reading […]

    Delightful Dara
    Meet Dara, a beautiful new theme crafted by Caroline Moore, now available for download via WordPress.org. Dara has its roots in a popular theme called Sela. Caroline tells the story of how one theme led to another: Sela, designed and developed by the Automattic Theme Team’s Ola Bodera, remains one of our most popular themes — and … Continue reading "Del […]